Russell S. Winer
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Russell S. Winer is the William Joyce Professor of Marketing and the Chairman of the Department of Marketing at the Stern School of Business at New York University. He has served recently as the Executive Director of the Marketing Science Institute.
Mr. Winer’s research focuses on consumer choice, customer relationship management, marketing research methodology, marketing planning, advertising, and pricing. His articles have appeared in the leading academic journals, including the Journal of Marketing Research, Marketing Science, and the Journal of Marketing, among others. He has also served as an editor for leading academic journals in the field of marketing, including the Journal of Marketing Research, Marketing Science, and the Journal of Marketing. Russ is the author/co-author of five books: Analysis for Marketing Planning; Product Management; Marketing Management; Pricing; and The Marketing Experience: Principles of Marketing.
Ph.D., Industrial Administration, Carnegie Mellon University, 1977
M.S., Industrial Administration, Carnegie Mellon University, 1975
Areas of expertise
Recent news, presentations, and publications
Winer, Russell S. and Kapil Bawa (2009) The Marketing Experience: Principles of Marketing, Hoboken, NJ: John Wiley & Sons, in preparation.
Lehmann, Donald R. and Russell S. Winer (2008), Analysis for Marketing Planning, 7th ed., Burr Ridge, IL: Irwin. Translated into Japanese, Greek, and Chinese.
Winer, Russell S. (2007), Marketing Management, 3rd ed., Upper Saddle River, NJ: Prentise Hall (fourth edition under development).
Winer, Russell S. (2006), Pricing, Cambridge, MA; Marketing Science Institute.
Lehmann, Donald R. and Russell S. Winer (2005), Product Management, 4th ed., Burr Ridge, IL: Irwin/McGraw-Hill. Translated into Chinese, Russian, and Spanish.
Russell S. Winer, “New Communications Approaches in Marketing: Issues and Research Directions,” forthcoming, Journal of Interactive Marketing.
Inman, J. Jeffrey, Russell S. Winer, and Rosellina Ferraro, “The Interplay Between Category Characteristics and Shopping Trip Factors on Unplanned Purchases,” forthcoming, Journal of Marketing.
Fligler, Ariel, Gila E. Fruchter, and Russell S. Winer (2006), “Optimal Product Line Design Using Genetic Algorithms,” Journal of Optimization Theory and Applications, 131 (November), 227-244.
Steckel, Joel, Russ Winer, Randy Bucklin, Benedict Dellaert, Xavier Dreze, Gerald Haubl, Sandy Jap, John Little, Tom Meyvis, Alan Montgomery, Arvind Rangaswamy (2005). “Choice in Interactive Environments,” Marketing Letters, 16 (December), 309-20.
Albert, Terri and Russell S. Winer (2005), “Capturing Customers’ Spare Change,” Harvard Business Review, 83 (March), 28.
Naik, Prasad A., Kalyan Raman, and Russell S. Winter (2005), “Planning Marketing-Mix Strategies in the Presence of Interaction Effects: Empirical and Equilibrium Analysis,” Marketing Science, 24 (Winter), 25-34.
See CV for more publications…