Robert C. Blattberg

Robert C. Blattberg

Academic Affiliate

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Robert C. Blattberg is the Director of the Center of Marketing Technology and Information at Carnegie Mellon University and the Timothy W. McGuire Distinguished Service Professor of Marketing at the Carnegie Mellon’s Tepper School of Business.

Professor Blattberg’s primary research is in the areas of marketing information technology, database marketing, sales promotions and retailing. His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals. He is the author/co-author of a number of books, including Assessing and Capturing the Soft Benefits of Scanning, Sales Promotions, The Marketing Information Revolution, Customer Equity and Database Marketing: Theory and Practice. In addition to his academic responsibilities, Professor Blattberg consults to leading retailers, consumer goods manufacturers and database marketers. His clients have included Teradata, Anheuser-Busch, Sears, PPR (a leading French retailer), Kroger, Rite Aid, Best Buy, A.T. Kearney, T. Rowe Price, Information Resources, American Express, Bank One and Acosta. He also serves as a Director of Price Chopper and Mannatech, Incorporated.

Professor Blattberg received a B.A. degree in mathematics from Northwestern University, and M.S. and Ph.D. degrees in Industrial Administration from Carnegie Mellon University.


Ph.D., Industrial Administration, Carnegie Mellon University, 1971
M.S., Industrial Administration, Carnegie Mellon University, 1971
B.A., Mathematics, Northwestern University, 1964

Areas of expertise

Recent news, presentations, and publications

Blattberg, R. C., Byung-Do Kim and Scott A. Neslin, Database Marketing: Theory and Practice, Springer Press, forthcoming 2008

Blattberg, R., G. Getz, and J. Thomas, Customer Equity, Harvard Business Press, 2001

Blattberg, R., R. Glazer and J.D.C. Little (eds.), The Marketing Information Revolution, 3 Cambridge, MA: Harvard Business PRess, 1994

Blattberg, R. and S. Neslin, Sales Promotions: Concepts, Methods and Strategies, Englewood Cliffs, New Jersey: Prentice Hall, 1990

Blattberg, R., Assessing and Capturing the Soft Benefits of Scanning, Atlanta, Georgia: Coca-Cola Retailing Research Council, 1988

Blattberg, R., (Ed.), The Economy in Transition, New York, New York: New York University Press, 1977