Robert C. Blattberg
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Robert C. Blattberg is the Director of the Center of Marketing Technology and Information at Carnegie Mellon University and the Timothy W. McGuire Distinguished Service Professor of Marketing at the Carnegie Mellon’s Tepper School of Business.
Professor Blattberg’s primary research is in the areas of marketing information technology, database marketing, sales promotions and retailing. His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals. He is the author/co-author of a number of books, including Assessing and Capturing the Soft Benefits of Scanning, Sales Promotions, The Marketing Information Revolution, Customer Equity and Database Marketing: Theory and Practice. In addition to his academic responsibilities, Professor Blattberg consults to leading retailers, consumer goods manufacturers and database marketers. His clients have included Teradata, Anheuser-Busch, Sears, PPR (a leading French retailer), Kroger, Rite Aid, Best Buy, A.T. Kearney, T. Rowe Price, Information Resources, American Express, Bank One and Acosta. He also serves as a Director of Price Chopper and Mannatech, Incorporated.
Professor Blattberg received a B.A. degree in mathematics from Northwestern University, and M.S. and Ph.D. degrees in Industrial Administration from Carnegie Mellon University.
Ph.D., Industrial Administration, Carnegie Mellon University, 1971
M.S., Industrial Administration, Carnegie Mellon University, 1971
B.A., Mathematics, Northwestern University, 1964
Areas of expertise
Recent news, presentations, and publications
Blattberg, R. C., Byung-Do Kim and Scott A. Neslin, Database Marketing: Theory and Practice, Springer Press, forthcoming 2008
Blattberg, R., G. Getz, and J. Thomas, Customer Equity, Harvard Business Press, 2001
Blattberg, R., R. Glazer and J.D.C. Little (eds.), The Marketing Information Revolution, 3 Cambridge, MA: Harvard Business PRess, 1994
Blattberg, R. and S. Neslin, Sales Promotions: Concepts, Methods and Strategies, Englewood Cliffs, New Jersey: Prentice Hall, 1990
Blattberg, R., Assessing and Capturing the Soft Benefits of Scanning, Atlanta, Georgia: Coca-Cola Retailing Research Council, 1988
Blattberg, R., (Ed.), The Economy in Transition, New York, New York: New York University Press, 1977