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Marketing Strategy
In litigation, marketing plans and particular marketing tactics are sometimes key to understanding the business results of a litigant. FSG experts can provide triers of fact with insights about how companies determine their marketing strategy; moreover, we can provide credible and reliable expert testimony regarding the quality and potential success of a given marketing strategy.
Our Marketing Experts
Blattberg, Robert C.
Professor of Marketing
Director of the Center of Marketing Technology and Information Tepper School of Business, Carnegie Mellon University
Ph.D. in Industrial Administration, Carnegie Mellon University
Director of the Center of Marketing Technology and Information Tepper School of Business, Carnegie Mellon University
Ph.D. in Industrial Administration, Carnegie Mellon University
