-
-
Accountants' Malpractice Accounting Analysis Commercial Damages Corporate Reporting Issues Ethics Fair Value Analysis Financial Analysis Forensic Services Fraud Investigations Fraud Prevention Solvency Analysis Taxation
Antitrust Auctions Class Certifications Energy Economics Labor & Employment Public Policy Analysis Real Estate and Housing Resort Economics
Bank Compliance Bankruptcy/Reorganization Commercial Banking Corporate Finance Corporate Governance Financial Markets Investment Banking Investment Management Mergers and Acquisitions Real Estate Finance Risk Management Securities and Derivatives Structured Finance
Commercial Success Copyright Infringement IP Strategy/Monetization IP Valuation ITC Litigation Lost Profits Patent Infringement Reasonable Royalties Royalty Audits Trade Secret Litigation Trademark Infringement
Branding Consumer Choice Customer Confusion Database Marketing Distribution Channels False Advertising Marketing Analysis Marketing Strategy Pricing Retailing Surveys
Brand Valuation Employee Stock Options Enterprise Valuation Fair Value Assessment Impairment Issues IP Valuation Purchase Price Valuation Securities and Derivatives Transfer Pricing Valuation in Tax Settings
-
-
-
-
-
-
-
-
Marketing Analysis
FSG experts have extensive experience and skill in performing marketing analyses, assessing the quality and profitability of a market initiative, and determining the likelihood of a given marketing campaign’s success. In litigation, triers of fact are frequently asked to award damages based on the value of a particular market. FSG experts are adept at analyzing markets and marketing activities, and explaining their findings in a clear and convincing manner.
Our Marketing Experts
Blattberg, Robert C.
Professor of Marketing
Director of the Center of Marketing Technology and Information Tepper School of Business, Carnegie Mellon University
Ph.D. in Industrial Administration, Carnegie Mellon University
Director of the Center of Marketing Technology and Information Tepper School of Business, Carnegie Mellon University
Ph.D. in Industrial Administration, Carnegie Mellon University
