Customer Confusion

Our team of experts has designed, commissioned and analyzed survey tools that help juries to understand how a trademark, trade dress or any other form of brand infringement might impact customer understanding and valuation of a product or brand. We can provide quantitative rigor in this area, which is all too often left to subjective conjecture. Additionally, our experts are adept at identifying weaknesses in surveys that have been designed or administered by less rigorous practitioners.

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