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Consumer Choice
Consumer packaged goods manufacturers and retailers are constantly seeking innovative methods of influencing consumer behavior. FSG experts are academic thought leaders in the field of consumer choice marketing, and they also have extensive experience working with CPGs and retailers to develop plans that successfully direct consumer behavior. As a result, our marketing experts are able to accurately analyze the effects of consumer choice marketing initiatives and credibly opine on the results of their analysis in litigation forums.
Our Marketing Experts
Blattberg, Robert C.
Professor of Marketing
Director of the Center of Marketing Technology and Information Tepper School of Business, Carnegie Mellon University
Ph.D. in Industrial Administration, Carnegie Mellon University
Director of the Center of Marketing Technology and Information Tepper School of Business, Carnegie Mellon University
Ph.D. in Industrial Administration, Carnegie Mellon University
