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Russell S. Winer


212.338.0600
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Marc Vellrath 925.258.9600

Ph.D., Carnegie Mellon University

M.S., Carnegie Mellon University

B.A., Union College

Russell S. Winer is the William Joyce Professor of Marketing and the Chairman of the Department of Marketing at the Stern School of Business at New York University. He has served recently as the Executive Director of the Marketing Science Institute.

Russ’ research focuses on consumer choice, customer relationship management, marketing research methodology, marketing planning, advertising, and pricing. His articles have appeared in the leading academic journals, including the Journal of Marketing Research, Marketing Science, and the Journal of Marketing, among others. He has also served as an editor for leading academic journals in the field of marketing, including the Journal of Marketing Research, Marketing Science, and the Journal of Marketing. Russ is the author/co-author of five books: Analysis for Marketing Planning; Product Management; Marketing Management; Pricing; and The Marketing Experience: Principles of Marketing.